When each carbon in a double bond is attached to a hydrogen and and a non-hydrogen substituent, the geometric isomers can be identified by using the cis-trans nomenclature discussed in the previous section. However, when a double bond is attached to three or four non-hydrogen substituents there are some examples where cis-trans nomenclature is ineffective in describing the substituents orientation in geometric isomers. In these situations the rigorous IUPAC system for naming alkene isomers, called the E/Z system, is used. The E/Z system analyzes the two substituents attached to each carbon in the double bond and assigns each either a high or low priority. If the higher priority group on both carbons in the double bond the same side the alkene is said to have a Z isomer (from German zusammen = together). You could think of Z as Zame Zide to help memorize it. If the higher priority group on opposite sides the alkene has an E isomer (from German entgegen = opposite).
Note, if both substituents an a double bond carbon are exactly the same there is no E/Z isomerizem is possible. Also, if E/Z isomerism is possible, interchanging the substituents attached on double-bond carbon converts one isomer to the other.
Substituent priority for the E,Z system is assigned using the Cahn–Ingold–Prelog (CIP) sequence rules. These are the same rules used to assign R/S configurations to chiral centers in Section 5.5. A brief overview of using CIP rules to determine alkene configuration is given here but CIP rules are discussed in greater detail in Section 5.5.
Rule 1: The "first point of difference" rule
First, determine the two substituents on each double-bond carbon separately. Rank these substituents based on the atom which directly attached to the double-bond carbon. The substituent whose atom has a higher atomic number takes precedence over the substituent whose atom has a lower atomic number.
Which is higher priority, by the CIP rules: a C with an O and 2 H attached to it or a C with three C? The first C has one atom of high priority but also two atoms of low priority. How do these "balance out"? Answering this requires a clear understanding of how the ranking is done. The simple answer is that the first point of difference is what matters; the O wins.
-2-bromo-3-(methoxymethyl)hex-2-en-4-yne.svg?revision=1)
To illustrate this, consider the molecule at the left. Is the double bond here E or Z? At the left end of the double bond, Br > C. But the right end of the double bond requires a careful analysis.
At the right hand end, the first atom attached to the double bond is a C at each position. A tie, so we look at what is attached to this first C. For the upper C, it is CCC (since the triple bond counts three times). For the lower C, it is OHH -- listed in order from high priority atom to low. OHH is higher priority than CCC, because of the first atom in the list. That is, the O of the lower group beats the C of the upper group. In other words, the O is the highest priority atom of any in this comparison; thus the O "wins".
Therefore, the high priority groups are "up" on the left end (the -Br) and "down" on the right end (the -CH2-O-CH3). This means that the isomer shown is opposite = entgegen = E. And what is the name? The "name" is (E)-2-Bromo-3-(methoxymethyl)hex-2-en-4-yne.
Rule 2
If the first atom on both substituents are the identical, then proceed along both substituent chains until the first point of difference is determined.
An easy example which shows the necessity of the E/Z system is the alkene, 1-bromo-2-chloro-2-fluoro-1-iodoethene, which has four different substituents attached to the double bond. The figure below shows that there are two distinctly different geometric isomers for this molecule neither of which can be named using the cis-trans system.

Consider the left hand structure. On the double bond carbon on the left, the two atoms attached to the double bond are Br and I. By the CIP priority rules, I is higher priority than Br (higher atomic number). Now look at carbon on the right. The attached atoms are Cl and F, with Cl having the higher atomic number and the higher priority.
When considering the relative positions of the higher priority groups, the higher priority group is "down" on the left double bond carbon and "down" at right double bond carbon. Since the two higher priority groups are both on the same side of the double bond ("down", in this case), they are zusammen = together. Therefore, this is the (Z) isomer. Similarly, the right hand structure is (E).

Example 7..61: Butene

cis-2-butene
(Z)-2-butene |

trans-2-butene
(E)-2-butene |
The Figure above shows the two isomers of 2-butene. You should recognize them as cis and trans. Let's analyze them to see whether they are E or Z. Start with the left hand structure (the cis isomer). On C2 (the left end of the double bond), the two atoms attached to the double bond are C and H. By the CIP priority rules, C is higher priority than H (higher atomic number). Now look at C3 (the right end of the double bond). Similarly, the atoms are C and H, with C being higher priority. We see that the higher priority group is "down" at C2 and "down" at C3. Since the two priority groups are both on the same side of the double bond ("down", in this case), they are zusammen = together. Therefore, this is (Z)-2-butene.
Now look at the right hand structure (the trans isomer). In this case, the priority group is "down" on the left end of the double bond and "up" on the right end of the double bond. Since the two priority groups are on opposite sides of the double bond, they are entgegen = opposite. Therefore, this is (E)-2-butene.