Six factors that can shift demand curves are summarized in Figure 1, below. The direction of the arrows indicates whether the demand curve shifts represent an increase in demand or a decrease in demand. Notice that a change in the price of the good or service itself is not listed among the factors that can shift a demand curve. A change in the price of a good or service causes a movement along a specific demand curve, and it typically leads to some change in the quantity demanded, but it does not shift the demand curve.
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- Diagonal shift test folds. Authored by: Rebecca Gieseking. Located at: https://www.flickr.com/photos/rgieseking/9595911874/. License: CC BY: Attribution