Introduction to Rhetoric and The Art of Persuasion
At this point, you may be asking "What the heck is rhetoric!?"
To paraphrase Aristotle, rhetoric is the ability to identify the best ways to persuade an audience under the given circumstances. Rhetoric is the use of language to communicate effectively. Politicians, advertisements, and persuasive essays all use rhetoric to help get their point across. Rhetoric involves three audience appeals:
In the next few lessons we will examine the Art of Persuasion. To examine the Art of Persuasion, we must first look more closely at rhetorical devices. Rhetorical devices are the techniques authors or speakers use to persuade someone. Additionally, we will examine Aristotelian elements of effective persuasion (pathos, logos, ethos).
Check out the video below for a basic overview on what rhetoric is. Be aware that the video mentions ethos, pathos, and logos. We will talk about these concepts later. Pay attention to their discussion of where rhetoric came from and how we use it.
Wabash College. http://blogs.wabash.edu/rhetoricnotes/page/3. 10 Dec. 2013.
Purdue Owl. http://youtu.be/mIESu4yXco4. 10 December 2013.