Skip to main content
Chemistry LibreTexts

Social Influence

  • Page ID


    Social Influence:

    How much are you influenced?

    A nation is only an individual multiplied.
    ~Mark Twain

    • How do we influence one another?
    • How are we affected by the pressures to conform and by interactions within a group?
    • Can one person make a difference?

    Social psychologists focus upon the enormous power of social influence on our attitudes, beliefs, actions, and decisions. This influence can be seen in a positive light: the act of giving, sharing, caring, and love or in a negative light: bomb threats, suicide bombings, and other acts that do harm. Social influence is seen in the media through advertisements and in the news. How are we to know when we are conforming and when it is appropriate to conform?

    In this lesson you will learn about conforming and the influence of society on the individual.