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Chemistry LibreTexts

Introducing Persuasion

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    Learning Objectives

    Persuasive writing gives an opinion in an attempt to convince the reader that this point-of-view is valid, or it tries to persuade the reader to take a specific action.  Persuasive writing is sometimes called argumentation.  You might see the roots of persuasive writing in advertisements, debates, political speeches, or even a "good" argument with someone.

    By the end of this week, you will:

    • examine elements of persuasive writing
    • distinguish between fact and opinion as it relates to persuasive writing
    • examine logical fallacies and their role in persuasive writing
    • produce an advertisement that illustrates various persuasive elements
    • post to blog
    • construct a persuasive essay