Learning Objectives

Persuasive writing gives an opinion in an attempt to convince the reader that this point-of-view is valid, or it tries to persuade the reader to take a specific action.  Persuasive writing is sometimes called argumentation.  You might see the roots of persuasive writing in advertisements, debates, political speeches, or even a "good" argument with someone.

By the end of this week, you will:

  • examine elements of persuasive writing
  • distinguish between fact and opinion as it relates to persuasive writing
  • examine logical fallacies and their role in persuasive writing
  • produce an advertisement that illustrates various persuasive elements
  • post to blog
  • construct a persuasive essay